This is a follow-up to the story told in my Olympics-themed August blog post. The message of that post was to offer silver and bronze options to your price sensitive customers rather than discounting the price of your gold medal option and cutting into your profit margin. If you missed it or want to read it again, you can find it here. This is the conclusion to the real life example discussed in August.
The designer, Bev Dyminski, scaled back on some aspects of the project in response to her customer's budget. Bev stayed with her original concept of swags, jabots, and panels rather than eliminating elements of the window treatment design (GOLD option). She switched from a lining/interlining combination to a napped sateen lining (SILVER option). And she found a similar, but less expensive face fabric made of 100% poly (BRONZE option).
The finished project is shown below. Now that's what I call a winning combination! If you are looking for a workroom that can help you sweep the podium, contact me at email@example.com
Click on the triangle to play the video for the conclusion.